Bethesda Health Group Website Privacy Policy

Last Updated: June 19, 2026

This Privacy Policy (“Policy”) describes how Bethesda Health Group and its affiliates (“Bethesda,” “we,” “us,” or “our”) collect, use, and disclose personal information through our website at www.BethesdaHealth.org (the “Site”).

This Policy applies to information collected through the Site and does not apply to information that is protected under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) or information that is maintained in a designated record set as defined by HIPAA. For information regarding our use and disclosure of protected health information, please refer to our HIPAA Notice of Privacy Practices, available at Notice of Privacy Practices (1 of 6 pages).

By using our Site, you acknowledge that you have read and understand this Policy. Where required by applicable law or by our internal privacy controls, we will request your consent before enabling non-essential cookies, pixels, analytics, advertising, remarketing, session replay, or similar tracking technologies.

Information We Collect

We collect personal information, and our method for securing that information depends on how you interact with the Site, the forms or features you use, your cookie preferences, and the services or information you request. The categories of personal information we may collect include:

  • Contact and Identity Information. Personal information that identifies you or allows us to contact you, such as your name, email address, postal address, telephone number, mobile telephone number, and communication preferences.
  • Request and Submission Information. Personal information you choose to provide when you use Site forms or features, such as information included in inquiries, tour requests, event registrations, donation forms, newsletter sign-ups, job applications, messages, service interests, preferred community location, or similar requests.
  • Usage and Technical Information. Personal information automatically collected when you visit or interact with the Site, such as IP address, general location, browser and device information, device or cookie identifiers, pages viewed, links clicked, referring URL, date and time of visit, and other information about your interaction with the Site.
  • Advertising and Analytics Information. Where enabled through your cookie preferences, personal information collected or generated through cookies, pixels, web beacons, tags, scripts, and similar technologies to help us understand Site usage, measure advertising effectiveness, limit ad frequency, prevent fraud, and support advertising or remarketing.

We do not intend for general website forms, advertising pixels, analytics tools, or similar technologies to collect protected health information or other sensitive personal information. Please do not submit sensitive personal information through general website forms.

We also do not intend for advertising pixels or similar advertising technologies to collect the contents of free-text message fields, medical information, payment information, or other sensitive personal information submitted through forms. We configure our Site and vendors to limit such collection.

How We Use Your Information

We may use the categories of personal information described above for the following purposes:

  • To respond to your inquiries and provide information you request about our communities, services, events, donations, employment opportunities, or other matters;
  • To communicate with you by mail, phone, email, SMS, or other methods, subject to applicable law and your stated preferences;
  • To send newsletters, marketing communications, event information, or other updates where you have requested, consented to, or not opted out of receiving them;
  • To process tour requests, cost calculator submissions, event registrations, donations, job applications, and other Site interactions;
  • To operate, maintain, secure, debug, and improve the Site and related systems;
  • To understand Site usage, improve content and functionality, and analyze user interactions with the Site;
  • To measure the effectiveness of our advertising and, where enabled through your cookie preferences and permitted by applicable law, to deliver or support advertising and re-marketing on third-party websites, search engines, and social media platforms based on your interactions with our Site;
  • To maintain records of communications, preferences, consents, opt-outs, transactions, and requests;
  • To detect, prevent, investigate, or respond to security incidents, fraud, misuse, legal claims, or other potentially unlawful or harmful activity;
  • To comply with legal, regulatory, insurance, audit, tax, accounting, and compliance obligations; and
  • For other purposes disclosed to you at the time of collection or with your consent.

SMS/Text Messaging. If you provide a mobile telephone number and consent to receive text messages from us, we may use your number to send service-related or marketing text messages, subject to applicable law and your stated preferences. Message and data rates may apply. You may opt out of marketing text messages by following the instructions provided in the message or by contacting us. We do not sell or share SMS opt-in consent, SMS opt-in status, or mobile telephone numbers collected for SMS purposes with third parties or affiliates for their own marketing purposes.

Disclosure of Information to Third Parties

We may disclose the categories of personal information described above to the following categories of recipients, depending on your interactions with the Site and our business, legal, and operational needs:

  • Service providers and vendors that perform services on our behalf, including website hosting, information technology, cybersecurity, analytics, customer relationship management, marketing automation, form processing, communications, payment processing, event registration, donation processing, and job application processing;
  • Advertising and analytics partners, where enabled through your cookie preferences and permitted by applicable law, to help us measure advertising effectiveness, understand Site usage, limit ad frequency, prevent fraud, and display or support advertising and remarketing on third-party websites, search engines, and social media platforms;
  • Integrated platform providers, including platforms used for recruiting, marketing automation, customer relationship management, event registration, donations, payments, or similar Site features;
  • Professional advisors, including legal counsel, auditors, consultants, insurers, and insurance brokers, as reasonably necessary for business, legal, compliance, risk-management, or insurance purposes;
  • Government authorities, regulators, law enforcement, courts, or other third parties, where required or permitted by law or where we believe disclosure is reasonably necessary to protect our rights, safety, property, users, residents, employees, applicants, or others; and
  • Successors or transaction parties in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transactions.

We do not sell personal information for money. Depending on applicable law and how certain advertising, analytics, or similar technologies are configured, some disclosures to advertising or analytics partners may be considered a “sale,” “sharing,” or processing for targeted advertising. Where required by applicable law or by our internal privacy controls, we provide choices to opt out of, decline, or disable such technologies.

Advertising and Tracking Technologies

This Site uses cookies, pixels, web beacons, tags, scripts, log files, and similar tracking technologies. Some of these technologies are necessary for the Site to function. Others are used for analytics, advertising measurement, remarketing, personalization, or related purposes.

Categories of Tracking Technologies

  • Essential and Functional Technologies. These technologies are necessary for the Site to operate, maintain security, remember your preferences, enable forms and other Site features, and support core functionality. These technologies cannot be disabled through our cookie banner, although you may be able to limit some of them through your browser settings.
  • Analytics Technologies. Where enabled through your cookie preferences, we may use analytics technologies to understand how visitors interact with our Site, including pages visited, time spent on pages, scroll depth, outbound link clicks, video interactions, form interactions, and other Site usage information. We use this information to improve the content, performance, accessibility, and functionality of the Site. Analytics providers may process this information on our behalf, subject to contractual restrictions, or as otherwise disclosed in their own privacy notices.
  • Session Replay, Heatmap, and Similar Tools. Where enabled through your cookie preferences, we use session replay, heatmap, and similar website-performance tools to understand how visitors interact with the Site and to identify technical, usability, accessibility, or performance issues. We endeavor to configure these tools to minimize the collection of sensitive information, including by masking or suppressing form contents and sensitive fields where feasible. We do not use these tools to intentionally collect medical information, payment information, account credentials, Social Security numbers, driver’s license numbers, or the contents of free-text message fields.
  • Advertising Measurement and Remarketing Technologies. Where enabled through your cookie preferences, we may use advertising and remarketing technologies to help us measure the effectiveness of our advertising and to display ads about our services on third-party websites, search engines, and social media platforms. These technologies may collect or receive limited information from our Site, such as IP address, device identifiers, browser information, pages viewed, referring URL, and information about whether certain Site events occurred.

We may use this information for ad measurement, frequency capping, fraud prevention, audience management, and, where permitted and enabled, remarketing to previous Site visitors. We also do not use advertising or remarketing technologies on pages, forms, or features where we determine that doing so would create an undue privacy, health-information, legal, or consumer-protection risk.

Consent Management

When you first visit our Site, you may be presented with a cookie consent banner or similar preference tool that allows you to accept, reject, or manage non-essential tracking technologies. If you decline non-essential technologies or do not interact with the banner, we will not intentionally activate non-essential analytics, advertising, remarketing, session replay, or similar tracking technologies, except where otherwise permitted by applicable law.

You may change your cookie preferences at any time by using the cookie settings link in the footer of our Site or by adjusting your browser settings.

Your Choices

You may manage your communications and tracking preferences in the following ways:

Cookie consent banner. You may adjust your preferences for non-essential cookies and tracking technologies at any time using the cookie settings link in the footer of our Site.

Browser settings. Most browsers allow you to refuse, block, or delete cookies, or to alert you when a cookie is being placed. Consult your browser’s Help menu for instructions. Browser settings may not affect all tracking technologies.

Advertising preferences. You may manage certain advertising preferences through tools made available by advertising platforms or industry groups. Some industry opt-out tools are available through the Network Advertising Initiative at https://optout.networkadvertising.org and the Digital Advertising Alliance at https://optout.aboutads.info. These tools are provided by third parties, and we do not control their availability, functionality, or effectiveness.

Marketing emails. You may unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us.

Text messages. You may opt out of marketing text messages by following the instructions in the message or by contacting us.

Postal mail. If you provide your postal address, we may send you periodic mailings about our services, communities, events, or other information that may be of interest to you. You may opt out of postal mailings by contacting us.

Third-Party Services and Integrated Platforms

Our Site may integrate with, link to, or otherwise use third-party services and platforms. These services may collect or process personal information depending on how you interact with the Site.

Careers and Recruiting Platforms. Our careers and job application features may be powered by a third-party recruiting platform provider. When you apply for a position, your application information may be collected and processed by that provider on our behalf. The recruiting platform may process information such as your name, contact information, resume, work history, education history, qualifications, references, interview or application information, and any information you choose to provide or import through a recruiting-platform profile.

Marketing Automation and Customer Relationship Management. We use customer relationship management and marketing automation providers to manage inquiries, communications, preferences, marketing interactions, and related records. Information you submit through forms on our Site may be stored and processed in these platforms for purposes of responding to inquiries, managing communications, and providing information about our services, communities, and events.

Advertising, Analytics, and Website Performance Tools. We may use advertising, analytics, and website-performance tools to understand Site usage, improve Site functionality, measure advertising effectiveness, and, where enabled through your cookie preferences, support advertising or remarketing. We configure these tools to limit the collection of sensitive information, and we do not intend for these tools to collect the contents of free-text message fields, medical information, payment information, or other sensitive information submitted through forms.

Third-Party Websites. Our Site may link to websites or services operated by third parties. We are not responsible for the privacy, security, or content practices of third-party websites or services that we do not own or control. We encourage you to review the privacy notices of any third-party websites or services you visit.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit (SSL/TLS), access controls, and limiting access to authorized personnel with a business need. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, support security and fraud-prevention efforts, and satisfy operational, legal, regulatory, tax, accounting, insurance, and risk-management requirements.

The specific retention period may vary depending on the type of information, the context in which it was collected, our relationship with you, and applicable legal or operational requirements. For example, form submissions and contact records may be maintained in our customer relationship management system for a reasonable period to respond to inquiries, manage communications, maintain records, and support business and compliance purposes.

You may request deletion of your personal information by contacting us using the information in the “Contact Us” section below. We may retain certain information where permitted or required by law, including for legal, compliance, security, fraud-prevention, dispute-resolution, insurance, or recordkeeping purposes.

Children’s Privacy

Our Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information. We do not knowingly sell or share personal information of individuals under 16 years of age.

Updates

We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we update this Policy, we will revise the “Last Updated” date above. If we make material changes, we may provide additional notice as appropriate, such as by posting a notice on the Site or providing another form of notice where required by law.

Contact Us

If you have questions about this Policy, our privacy practices, or your privacy choices, please contact us at:

 

Postal address:

12101 Woodcrest Executive Drive, Suite 200

St. Louis, MO 63141

 

Email Address: marketing@bethesdahealth.org

Phone: 314-800-1900