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John W. Rowe Heritage Society

Making a Difference Beyond Your Lifetime

The John W. Rowe Heritage Society honors individuals who have generously included Bethesda Health Group in their estate plans. These planned gifts often provide meaningful financial and tax benefits while supporting an individual’s broader estate-planning goals.

Most importantly, these extraordinary commitments help ensure that Bethesda can continue to serve seniors as they age with respect, dignity, and compassion.

Including Bethesda in your estate plans demonstrates your lasting commitment to strengthening the future of senior healthcare. Many donors find that this deeply meaningful form of giving allows them to make an even greater impact than they ever imagined.

Your generous philanthropic legacy not only supports Bethesda’s long-term mission but also inspires others to follow your example and helps us plan confidently for the future.

 

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A Legacy of Leadership and Service

The John W. Rowe Society recognizes John Rowe’s exceptional leadership that has shaped Bethesda Health Group for more than 39 years. He has served as President and CEO, Chairman of the Board several times, and served on many executive committees. In 1998, when the Board elected John as Chief Executive Officer for Bethesda, he was challenged to prepare the organization for a rapidly changing healthcare environment. Over the next 12 years, he and the management team he assembled met that challenge, leaving Bethesda with a strong platform from which to grow and prosper.

Through his vision, integrity, and resilience, John guided Bethesda’s growth from seven communities to ten and expanded the organization’s mission to include vital services such as Medicare Rehab & Therapy, Assisted Living, Home Health, Private Duty Assistance, and Hospice Care.

A man of deep faith and a trusted community leader, John has always lived by the values of service and generosity. His commitment to giving back inspired him to include Bethesda in his estate plan — an enduring expression of his dedication to our mission and to the seniors who depend on us.

"I will always be grateful to Bethesda for the loving care they gave my mother during the last seven years of her life. She was treated with kindness, dignity, and genuine compassion every day. I placed Bethesda in my estate plan so that other families may experience the same comfort and confidence we did."
- John W. Rowe

How to Join

Explore the different ways you can include Bethesda in your estate plans. However you choose to give, your generosity helps ensure that Bethesda can continue to serve seniors with dignity and compassion for years to come.

Beneficiary Gift
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Will or Trust
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Establish a Named Fund
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Refundable Entrance Fee
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Ken and Garie Perry

Joined the John W. Rowe Heritage Society by gifting a percentage of their Bethesda Entrance Fee

“My husband and I created this fund because we saw what something like COVID could do to all our lives. We wanted to create a fund that would help Bethesda be READY in times of crisis or emergencies.”

-Garie Perry, Bethesda Gardens Resident

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Ted Stein

Joined the John W. Rowe Heritage Society by creating a Named Fund via his estate plan

“Bethesda’s philosophy is that once you move in, you’re part of the family. I want to make sure finances don’t stand in the way of that—I want people to stay part of the family.”

-Ted Stein, Bethesda Barclay House Resident

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Barbara and George Clements

Joined the John W. Rowe Heritage Society through their estate plan, designating a percentage of their Will

“For more than 45 years, we have been heavily involved with Bethesda and have seen the compassionate care they provide to all their seniors. The Humanitarian Care Program—providing aid to vulnerable seniors—is at the heart of Bethesda’s mission that started over a century ago. With this gift, we hope to ensure that legacy continues for another century.”

-Barbara and George Clements, Former Bethesda Board Members

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John W. Rowe

Included Bethesda as beneficiary of his IRA

“I will always be grateful to Bethesda for the loving care they gave my mother during the last seven years of her life. She was treated with kindness, dignity, and genuine compassion every day. I placed Bethesda in my estate plan so that other families may experience the same comfort and confidence we had.”

-John W. Rowe

Learn More >

Become a member of the John W. Rowe Heritage Society today!

By joining the John W. Rowe Heritage Society, you make a lasting commitment to the future of senior healthcare. Letting us know that you have Bethesda in your estate plan helps inspire others to follow your example.

Members of the John W. Rowe Heritage Society enjoy invitations to the annual donor appreciation luncheon and recognition in Bethesda’s Annual Report and on the JWR Heritage Society webpage.

If have questions about joining the John W. Rowe Society or including Bethesda Health Group in your estate plans, contact Linda Sanders, Corporate Vice President and Director of Development.

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